AI for Marketing & Sales
A focused, hands-on workshop (2 days) that moves teams from AI awareness to applied, measurable practice in their function.
Next cohort
Course Info
- Type
- Workshop
- Subject
- Executive & Functional Workshop
- Duration
- 2 days
- Prerequisites
- No prior AI experience required.
Delivery
- Live-virtual — Instructor-led online cohorts.
- On-site — In-person at your premises or ours.
- Self-paced — Learn on your own schedule.
Tools
- ChatGPT
- Copilots
- n8n / Power Automate / Zapier
What you'll learn
A focused, hands-on workshop (2 days) that moves teams from AI awareness to applied, measurable practice in their function.
Repeatable AI workflows for campaigns, proposals, and intel
- Marketing, sales, growth, CX, BD teams
- Build practical AI literacy relevant to your role.
- Identify and prioritize high-value use cases.
- Apply tools and workflows to real work the same week.
- A prioritized use-case backlog for your team
- A working prototype workflow
- Repeatable AI workflows for campaigns, proposals, and intel
Certificate of completion from Epsilon AI Learning.
Program Curriculum
- Where AI fits across the funnel
- Tools and copilots for go-to-market teams
- Effective prompting for marketers
- Generating copy, creative and variants
- Campaign ideation and briefs
- Brand voice and quality control
- Audience segmentation with AI
- Personalized messaging
- Testing and optimization
- AI for proposals and RFPs
- Personalized outreach at scale
- Sales enablement content
- Research and summarization with AI
- Competitive monitoring
- Turning insight into action
- Designing a repeatable workflow
- Building it with AI tools
- Measuring impact
Continue your pathway
This program is part of the Epsilon certification framework. Explore the full seven-level pathway and top-up programs to build on what you learn here.
Led by Epsilon's expert instructors
Every program is delivered by practitioners who ship AI and analytics in industry — the same team across all Epsilon programs.
Where our graduates work
A sample of the employers hiring Epsilon Learning graduates across the region and beyond.
Earning your accredited certificate
To receive the accredited certificate you must pass both the placement test and the practical test with at least 80%, and complete the program fees.
Register — AI for Marketing & Sales
Tell us a little about you and we'll confirm your seat, schedule, and delivery mode.