Marketing Agency Partnership
Add AI to your agency without building an AI team
Your clients are already exploring how AI can improve sales, marketing, customer service, operations, analytics and productivity.
As an Epsilon AI Marketing Agency Partner you bring those opportunities to your clients, while Epsilon AI provides the technical expertise, solution design, implementation and delivery.
Your agency expands its offering, strengthens client relationships and creates an additional revenue stream.
Apply as a marketing agency partnerWhat your agency gets
New revenue opportunities
Earn commission on AI projects generated through your existing client relationships or new business development.
Your agency may also continue charging for its own marketing, consulting, account management, campaign and transformation services alongside the Epsilon AI engagement.
Expand your service portfolio
Offer AI solutions without hiring AI engineers, data scientists or technical delivery teams.
You gain access to enterprise AI capabilities while keeping your role as the customer's strategic partner.
Increase your value to existing clients
Instead of supporting marketing and communication needs alone, you help clients solve broader business problems with AI — which raises your strategic relevance and deepens long-term relationships.
Access to AI specialists
Your team does not become technically responsible for the solution. Epsilon AI supports the opportunity through:
- Discovery meetings
- Business and technical requirement analysis
- AI use-case identification
- Solution architecture
- Demonstrations
- Proofs of concept
- Technical proposals
- Commercial proposals
- Implementation planning
- Delivery and support
Your agency keeps the relationship. We support the technology.
What you can bring to your clients
Through the partnership your agency can introduce solutions such as:
Generative AI
Enterprise copilots, AI assistants, intelligent content systems and productivity tools.
Enterprise RAG
Secure AI assistants that work with internal documents, policies, databases and knowledge.
Conversational AI & voice agents
AI-powered customer service, sales, support and contact-centre agents.
AI automation
Automation of workflows, repetitive processes, approvals, reporting, communications and internal operations.
Data analytics & AI insights
Dashboards, decision-support systems, forecasting, predictive analytics and intelligent reporting.
Machine learning
Custom predictive and optimization models built around specific business needs.
Custom AI solutions
Purpose-built AI systems designed around the customer's operations, data and objectives.
AI consulting & transformation
AI readiness assessment, use-case identification, roadmap development, implementation strategy and adoption support.
How it works
-
Identify
Spot an AI opportunity within an existing client or a new prospect. You only need to understand the business problem — you do not need to design the AI solution.
-
Register
Submit the opportunity to Epsilon AI for qualification and registration. Once accepted, it is associated with your agency.
-
Introduce
Connect Epsilon AI with the relevant customer stakeholders. Our team supports the technical and commercial discovery.
-
Develop
Epsilon AI works with the customer on the solution, the technical architecture, the implementation plan and the commercial proposal.
-
Close together
Depending on how involved you want to be, your agency may take part in:
- Meetings
- Follow-ups
- Presentations
- Stakeholder engagement
- Negotiations
- Account development
-
Earn
When the customer contracts with Epsilon AI and payment is collected, your agency earns the agreed partner commission.
Flexible commercial model
Your commission depends on how involved your agency is in the opportunity.
Referral
You introduce the opportunity. Epsilon AI manages the remaining sales process.
Typically 5%–7%
Active business development
You introduce the opportunity and take part in meetings, follow-ups and development.
Typically 8%–12%
Strategic co-selling
Your agency takes part throughout the sales process and supports commercial closure.
Up to 15%
Final commission structures may depend on project value, profitability, solution scope and the level of partner involvement.
A win-win model
The partnership is designed so each side does what it does best.
Your agency
- Client relationships
- Market access
- Business development
- Account management
- Marketing expertise
Epsilon AI
- AI strategy
- Solution architecture
- AI engineering
- Data science
- Implementation
- Technical delivery
- More value for the client
- More revenue for your agency
- More opportunities for Epsilon AI
Who is this for?
This partnership suits:
- Marketing agencies
- Digital agencies
- Advertising agencies
- Creative agencies
- Media agencies
- Performance marketing agencies
- Customer experience agencies
- Branding agencies
- B2B agencies
- Growth agencies
- Business consulting firms with marketing capabilities
Technical AI expertise is not required.
What makes a strong partner?
We look for agencies with:
- Strong B2B client relationships
- Access to business decision-makers
- Professional account management
- A good market reputation
- The ability to identify business opportunities
- An understanding of client challenges
- Strong communication and follow-up
- Long-term interest in expanding into AI solutions
Grow with the partnership
High-performing agencies may progress into deeper partnership levels with additional commercial and strategic benefits, which may include:
- Enhanced commission structures
- Joint marketing campaigns
- Co-branded client initiatives
- Priority presales support
- Joint enterprise account planning
- Industry-specific solutions
- Partner enablement and sales training
- Early access to selected Epsilon AI capabilities
Become an Epsilon AI Marketing Agency Partner
Expand what your agency can offer. Create new revenue from your existing client relationships. Bring enterprise AI capabilities to your customers without building an AI division internally.
Your clients already need AI. Be the partner who brings it to them.